Are your meta tags poorly? Are they in desperate need of good care and attention? Awww, diddums den... *tongue firmly rooted in cheek*... Then, guys and gals, you have arrived at the right place.

Meta tags are the first source of information the search engine robots scan to categorize a web pages content. The title tag and description tag enable a search engine to better guide a searcher of a specific search phrase to a webpage closely relevant to that specific phrase. So the title tag is considered important prioritized criteria by the search engine robots and the description tag is the text the search engine will use in your website's organic listing. All important stuff!

For CMS (content mangement system) websites the meta tag data is doubly important. CMS requires a lot of code that hinders organic optimisation like a child wading through a peat bog in wellington boots, because the search engine robots have to wade through thick, treacle-like junk code to get to the true content. The meta tag should be seen first in the head section of your webpages HTML code, thus the meta tags offer the opporunity to impress upon the robots the specific nature of the visible content of your website before the robots get bogged down in code that is redundant in the eyes of the search engines.

The keyword meta tag is currently ignored by the Google robots, however, I would pack your keyword meta tag with loads of content. There are two reasons for this. One reason is Google may well tweak their algorithm to again include if not prioritize the keyword meta tag and were they to do that your website will drop from its current organic placement if you haven't filled in the keyword meta tag. The second reason is the keyword meta tag is a good place to shout about your websites content. This is simply my thinking, but if you want to be heard, let alone noticed, in a crowded room, you will need to shout. Shouting at the search engine robots makes sense to me. Although the robots are currently programmed to ignore the keyword meta tag, when scanning they have to notice it in order to discard it. Packing the keyword meta tag with key phrase content is perfectly legitimate, totally acceptable and will improve your website’s organic listing position in Yahoo and Bing as their algorithms still include the keyword tag.

I'm happy to optimise your meta tags for my standard fee.

Contact Tim Rees at
tim@lifeisart.co.uk